Digital Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

Digital Marketing - Essay Example In the past Clarks has overcome challenges such as volatile market conditions, lack of financial flexibility as well as questionable planning and today, through extensive employment of digital marketing, Clarks is one of the largest private companies in the united kingdom and with massive global presence (Jones, 2012 p, 192-193). According to Tran (2012), Clarks’ products have a good reputation for high quality and are available in the latest fashions. The products have a good reputation for high quality and are available in the latest fashions. In the changing footwear industry, Clarks always comes with refreshing brands. The launch of online business has been a success for the company in building its international brand. Clarks has three main distinctive products that include the Desert Boot, Wallabee and desert Trek. The main feature for Clarks shoes is that they have unique comfort. Clarks designs and manufactures shoes that are uniquely styled, comfortable and of premium quality. Its concept of comfort in footwear dates back to 1960 when the company designed the Moccasin-inspired Wallabee. It was the most comfortable shoe in the world. Today, the Wallabees and the iconic desert Boots still sell at the company stores. Today, Clarks shoes that classified into different categories. They include Clarks walking shoes, Clarks’ casual shoes as well as Clarks business casual shoes. There are many other unstructured collections of shoes for men, women, boys and girls. The company’s product line includes boots, slippers, sandals, casual and sport shoes as well as bags (Jones, 2012 p, 192-193). Digital marketing strategy had been a drive towards the realization of massive digital presence for the company. It all begun in 2010 after the appointment of the current CEO, Melissa Potter, who drove the re-organization of the company’s business operations. Most importantly he launched online business for the company, and it has made Clarks a

Obligations Essay Example | Topics and Well Written Essays - 1500 words

Obligations - Essay Example The specific performance of the task by the offerree is the objective indicating that the offerree has agreed to the terms of offer and acceptance. Therefore, it flows that there are three aspects to it, firstly, there is a valid offer flowing from the offeror to the offerree, secondly, the offeree accepts the offer by promise or conduct and thirdly, the object of consideration is fulfilled by the offerree. Therefore it could be logically analysed that the offer is an expression of willingness to contract on certain terms and the intention of the offerree, upon specific performance, becomes binding as soon as it is accepted by the person to whom it is intended. (Offer). In the above case, Aishah fulfilled the terms of the offer made by her father, Hasan, by attending all her seminars and also by graduating with a first class degree. By conduct she has accepted and fulfilled all the terms of the agreement. Thus her father is bound to pay her  £1000 and also give her a car as promised to her through a valid offer. This could be enforced by Aishah on her father, Hasan. There are several rules which govern offer and acceptance. In the first place, the communication of acceptance has to be communicated to the offeror by the offeree, or by any other person. Again, in case of non-acceptance, the fact should also be communicated to the offeror. In the leading case, Felthouse v.Bindley (1862) 142 ER 1037, it was held that silence was not tantamount to acceptance. The details of this case were that an uncle wrote to his nephew expressing his intentions to buy one of his horses. He wrote if he did not hear from the nephew, he would consider the horse as his (uncle) own. The nephew did not reply. The uncle though he had established ownership over the horse by implicit acceptance. However, later, the horse was sold through auction. The uncle sued the auctioneers, on the grounds that